The 80/20 Rule With Shelley Hitz

What does it mean to be a Pink Coattails entrepreneurial woman?

For Shelley Hitz, founder of this means being able to build your business plan around the 80-20 rule: the idea that just twenty percent of your efforts produce eighty percent of your results. So, focus on that golden twenty percent as much of the time as you can to maximize your productivity and your results.


Please join us as Shelley tells the story behind her biggest mindset challenge, takes us behind the scenes in her business, shares her coolest resources and more!

As an award-winning and internationally best-selling author, Shelley Hitz is passionate about helping authors succeed in publishing and marketing their books.

Shelley teaches from personal experience as she has been writing and publishing books since 2008 and has published over 30 books including print, eBook and audio book formats.

Big Why

Shelley’s Big Why revolves around lifestyle choice. While she enjoyed her previous career, it had very little flexibility and her schedule and time was not her own. She loves not having to ask for time off or and is thrilled not to have to request vacation time sometimes months in advance!

Mindset Challenge

A huge challenge for Shelley was ‘workalcoholism’ which centered around thinking she not only had to do everything herself, but she had to do it perfectly and get it done right now. Listen in as she reveals how she turned this around by focusing on the 80-20 rule.

Energy Plan


Shelley has a daily (or nearly everyday!) habit of prayer, reflection and journaling. She used to hate journaling but learned to love it after she saw how effective it is. She also gets out in nature every day and finds it very restorative and gives her a space for ideas to come.


Weekend getaways provide fun and relaxation for Shelley and her husband. She loves the technology break during these time as well.

Business Fun

Shelley holds a group coaching challenge she is doing in November for authors to help them sell more books and get ready for the Christmas season. Plus, Shelley is partnering with book publishing expert Kristen Eckstein to start their own podcast for authors at

Business Vision

Helping authors to influence others by getting their message out is Shelley’s mission. She wants to do this on a more personal level with coaching and other programs.

Little Pink Notebook

~ Personal Development Book

Essentialism: The Disciplined Pursuit of Less by Greg McKeown

~ Business Book

Getting Things Done by David Allen

The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results by Gary Keller

~ Favorite Food Find

Talenti’s Sea Salt Caramel Gelato is to die for, as it has caramel truffle chunks throughout!

~ Recipe

Chicken and Wild Rice Soup which is perfect for winter months. The wild rice opens up and absorbs the broth and gives it an almost meaty taste. Scroll below for the complete recipe.

~ Fabulous Body Care Product

Shelley also shares her recipe for both her Coconut Sugar Body Scrub and Coconut Oil Pain Cream made with Nutiva brand organic virgin coconut oil (she buys hers from Costco). Just scroll down for all the recipes below!

~ Other Cool Resources

Visual weekly calendar created by The Board Dudes. She also uses Trello to create lists, using the concepts from Getting Things Done.

~ Confident Calm Technique

Shelley has a music playlist on her phone that she has put together specifically for when she needs to get away from a negative mindset. She also loves to use Young Living’s Peace and Calming Essential Oil.

Connect With Shelley

~ Website –

~ Facebook –

~ Twitter – @trainingauthors

Say Thanks To Shelley

If you enjoyed this session of the Pink Coattails podcast, please let Shelley know by clicking on the link below and giving her a quick shout out on Twitter!

Click here to thank Shelley on Twitter!


Chicken & Wild Rice Soup

* Great to fight off colds & flu in the winter!

Ingredients –

1 pound precooked chicken, shredded
7 cups chicken broth
2 cups sliced fresh mushrooms (optional)
1 cup chopped onion
3/4 cup chopped celery
1 cup chopped carrots
3/4 cup wild rice
2 teaspoons crushed garlic
3/4 teaspoon dried thyme
3/4 teaspoon dried rosemary
1/8 teaspoon ground white pepper
Add 1/2 teaspoon of sea salt if broth is unsalted

To Make –

Combine everything in a 4-quart pot and bring to a boil over high heat. Reduce the heat to low, cover, and simmer for 55 minutes or until rice is cooked to desired tenderness.

Bonus Recipes for Shelley’s Coconut Sugar Body Scrub and Coconut Oil Pain Cream

*Hand & Foot Scrub (can be used on entire body):

1/4 cup sugar
2 Tbsp coconut oil
5 drops oil of choice (I did peppermint, lavender & lemon)

*Pain Cream:

1 c. coconut oil
1 tsp Vitamin E Oil (optional)
15-20 drops each: Peppermint, Valor, PanAway.

Use Hand mixer to blend well. Blend on high to give it a “body butter” feel. (Made this for my dad and he says it works great on his back!)

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