Outlier With Lisa Canfield 048

What does it mean to be a Pink Coattails entrepreneurial woman?

For Lisa Canfield, founder of CopyCoachLisa.com, this means being her own person and never, ever comparing herself to others. As Lisa says, she’s an outlier!


Please join us as Lisa tells the story behind her biggest mindset challenge, takes us behind the scenes in her business, shares her coolest resources and more!

Writing coach and ghostwriter Lisa Canfield, has a B.A. in English from UCLA. She got her start in Hollywood doing marketing and advertising for TV shows like Ellen, Friends, American Idol and 24 as well as for giant studios like Paramount, Fox and Warner Bros.

Today, Lisa’s clients include pro athletes and the occasional gangster (!) as well as solopreneurs and professionals. She uses the tricks she learned in the entertainment industry to help her clients find a voice that captures their true essence – and that’s also fun for people to read.

Big Why

Lisa has been in business for herself for twenty-one years. She was sitting at Paramount where she was employed, and she realized she wanted to have some freedom in her life to create her own stuff.

She came to the conclusion she didn’t like working for other people very much and so decided to grab hold of her own destiny and run with it. Hear how she made the transition into a business of her very own.

Mindset Challenge

Like many entrepreneurs (and this one seems to really be a problem for a lot of women business owners) Lisa had challenges around selling. She was in the TV business and she was known, so she never really had to sell.

Learn how Lisa overcame the feeling that selling was ‘pushing yourself on people’ to being totally comfortable selling her services. You’ll be surprised at the specific thing that made all the difference for Lisa!

Energy Plan


Every morning, when Lisa and her husband wake up, they play a game of Nintendo in bed! Listen in as Lisa explains…


The ocean is the place to which Lisa gravitates when she needs to completely recharge. Toes in the sand, watching the waves on the beach…can’t you just see yourself there?

Business Fun

Lisa and her husband just completed a book for a pro basketball player and the experience just being around him was really amazing. She’s also writing a book right now with Andrea J. Lee as well.

Business Vision

Lisa ghostwrites with people primarily who are self-published and they are going to try to break into the world of ghostwriters who write for celebrities, politicians and the like.

Little Pink Notebook

Little Pink Notebook~ Personal Development Book

Lisa reads novels with beautiful characters and gorgeous writing. She may ghostwrite personal development and business books but she doesn’t read them. Undaunted, I asked her to name her top three favorite novels:

She loves The Corrections: A Novel by Johnathan Franzen and reads it every year.

Catch 22 (50th Anniversary Edition) by Joseph Heller

John Updike’s Rabbit Series changed her life.

~ Favorite Food Find

So Delicious! coconut based chocolate ice cream. She is addicted! You can purchase it at Whole Foods.

~ Recipe Lisa’s Spinach Vegetarian Lasagna – scroll down for the complete recipe below

~ Fabulous Body Care Product

Lisa cannot live without the goat milk’s soaps from Whole Foods…a real deal at three for five dollars.

~ Confident Calm Technique

Lisa goes to her favorite song…not to calm herself down, but to get energized and that is Rage Against the Machine. She even sings a bit of it!

~ Other Cool Resources

Lisa recommended a couple of her favorite apps:

Google Calendar

Fresh Direct – so she can order groceries online

Connect With Lisa

email – lisa [@] copycoachlisa.com (of course you have to remove the brackets and spaces)
Website – copycoachlisa.com
And also – gethipcreative.com

oh! and you can also follow Lisa on twitter @copycoachlisa ! because…why not?

Say Thanks to Lisa

Click here to say thanks to Lisa on Twitter!


Lisa’s Spinach Lasagna (a very unhealthy but beloved dish in the Canfield house) Here’s her recipe, in her own words…

Ingredients –

Box of no-boil lasagna noodles
2 cans crushed tomatoes (I like san marzanos)
1 head garlic – minced
2 handfuls of basil leaves, snipped
Salt and pepper
¼-1/2 cup dry red wine
A few dashes of cayenne pepper
Olive oil
10 oz package washed baby spinach
8 oz tub ricotta cheese
6 oz shredded parmesan cheese
8-16 ounces shredded parmesan – depending on how cheesy you like your lasagna.

Note: feel free to cheat and use lower-fat cheese. I do sometimes and have had no complaints…so far…

Make the sauce!

Put about 2/3 of the chopped garlic in a pot with a big swig of olive oil (I don’t really measure) and turn heat to low. Let the garlic cook slowly and infuse the oil.

When the whole house smells like garlic (but before it starts to brown), add the tomatoes, wine, basil and cayenne to taste. The idea isn’t to make it spicy, just to add a little body to the sauce.

Add salt and pepper, also to taste.

That’s your sauce. You’ll have tons, so you may want to save some, or serve it on the side for people to pour over the lasagna. Or just make your lasagna really saucy – that’s how my boys like it.

Make the filling!

Do the same thing with the remaining garlic that you did with the first garlic, except in a big sauté pan.

Add the spinach and sauté till wilted, then scoop it all into a bowl.
Add the ricotta and parmesan, and salt and pepper to taste.
Bam! You’ve got filling.

Build your lasagna!

Follow the package directions for order, temperature and time – I generally start with sauce, then noodles, ricotta/spinach, sauce again, then mozzarella. I end with sauce and mozzarella on top.

Bake according to the directions on your pasta box and eat. Yum!

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