The Power Of Connection With Elizabeth Cottrell 043

What does it mean to be a Pink Coattails entrepreneurial woman?

For Elizabeth Cottrell, founder of Heartspoken, this means believing in the deep power of connection; with nature, with one’s self, with others and with God.


Please join us as Elizabeth tells the story behind her biggest mindset challenge, takes us behind the scenes in her business, shares her coolest resources and more!

A former leprosy researcher, a bank board member, a community foundation activist, an Extra Class amateur radio operator, and a note-writing evangelist, Elizabeth Cottrell is also a freelance technical and nonfiction writer, master connector, and tireless encourager.

Elizabeth helps small business owners connect more effectively with customers and prospects because as she so aptly puts it, “Before you can sell, you have to connect.” Elizabeth is actually a Connection Curator, studying everything she can find about the power of connection and sharing what she has learned with others.

Big Why

Elizabeth’s first Big Why was entirely practical as her children were entering high school and her husband, as a country doctor, had no time for himself. So she made the decision to take the entrepreneurial path so she could work from home and support her family emotionally as well as materially.

But as the years went by, Elizabeth’s Big Why, like so many of our Pink Coattails entrepreneurial women, changed and evolved. So today, her Big Why is to share what she has learned about having a happier life through the power of connection.

Mindset Challenge

Like many women entrepreneurs, Elizabeth is still working on the  ‘Just because I can, I should’ mindset challenge, closely related to the B.S.O.S. or Bright Shiny Object Syndrome. To get focused, she has found what works best is to put it on the calendar.

When that appointment time rolls around, a sign goes up on her office door that says Genius At Work! Plus, she also informs her family that she needs that two hour block of time. She also reviews her past week at the end of every seven days so she has some self-accountability.

Energy Plan


Elizabeth admits that self-care has never been as high priority as she thinks it should be, but she does have a practice of quiet time to which she is very faithful. She gets up before anyone else in the household and goes to her special chair and she has a certain routine of reflection, prayer and reading a spiritual book.

She then puts herself into the presence of her Higher Power and asks that He do with her what He will. Sometimes she gets immediate feedback in terms of her intuition and other times she just trusts that guidance will come when it does.


Getting outside! Something as simple as taking a walk or especially getting near flowing water. Elizabeth also takes great pleasure in bird watching.

Business Fun

Elizabeth is working on an eBook series, HeartSpoken’s Little Guides. Plus, she’s also planning to launch her podcast, HeartSpoken Connections, early next year. She is also writing a daily devotional that will include a reflection, a prayer and an action.

Business Vision

Fame and fortune is not what Elizabeth is looking for. She sees this path as a spiritual and emotional way to give back to the world in a unique way.

Little Pink Notebook

Little Pink Notebook~ Personal Development Book

Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent and Lead by Dr. Brene Brown

~ Business Book

The E-Myth Revisited by Michael Gerber

~ Favorite Food Find

Coconut Oil which she uses in cooking, especially for sauteing. She also loves Yogi Lemon Ginger Tea which she enjoys in the evening as it has no caffiene.

~ Recipe

Elizabeth’s husband grew up in Louisiana and she’s fond of making him one of his favorite Cajun dishes, Crawfish (or Shrimp) Etoufee, Just scroll down for the recipe below. And don’t be scared to try this, as Etouffle simply means ‘smothered.’

~ Fabulous Body Care Product

Bath and Body Works Orange Ginger fragrance which comes in lotions and soaps. She finds this particular fragrance soothing and calming.

~ Confident Calm Technique

The Power of The Present which she got from Suzy Welch’s book 10-10-10: A Life-Transforming Idea

Connect With Elizabeth

Website –
Twitter –  @elizcottrell
Facebook –
LinkedIn –
Pinterest –
Instagram –​

Say Thanks to Elizabeth

Click here to say thanks to Elizabeth on Twitter!


Here’s Elizabeth’s recipe, which she wonderfully describes in her own words…

Crawfish (or Shrimp) Etoufee


This is a favorite family dish. It came from Cajun country in Louisiana, where my husband was born, and it was adapted from a recipe in the cookbook Talk About Good from the Lafayette, Louisiana Junior League. If you don’t have access to crawfish, substitute the same amount of shrimp for the crawfish tails. I like to cook it a few hours in advance to give the flavors time to set. I undercook the crawfish tails so they don’t get tough by removing them from the skillet and add them back later when I heat it up to serve.

Ingredients –

1 pound peeled crawfish tails
Crawfish fat if available (optional) – in Louisiana, it is often sold along with the tails in the amount appropriate for each pound of tails.
1 stick butter or margarine
1/2 tablespoon flour
1 medium onion, chopped fine
1 small stalk celery
1/2 bell pepper, chopped fine
2-3 pods garlic, chopped fine
1 bunch green onion tops, chopped
handful parsley, chopped
1/2 teaspoon salt
1/8 teaspoon black pepper
cayenne pepper to taste (I use 1/8 tsp. and serve hot sauce on the table)
dash of Worcestershire sauce
4-5 cups cooked rice

To Make –

Melt butter or margarine in skillet. Add flour and stir until blended. Add chopped onion, bell pepper, celery, and garlic and sauté until tender.

If available, add crawfish fat and cook about 10 minutes, stirring occasionally.

Add crawfish tails and cover, cooking for 15-20 minutes on low heat, stirring from time to time (NOTE: when making ahead, I only cook for 10 minutes to avoid overcooking crawfish).

Add salt, black and red pepper, Worcestershire sauce, green onion tops, and parsley. Simmer until thoroughly heated and crawfish tails are cooked.

Serve over rice.

This is delicious the next day and also freezes, though crawfish can soften somewhat. It’s rarely left over at my house.

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