I can wrap up the old year in one word:
meaning things are liable to change.
Rapidly. Unpredictably. And especially for the worse.
We saw this unpredictability unfold worldwide in areas like politics, natural disasters and in international terrorist incidents. Many of us saw this volatility come a little too close to home as it unfolded in our own personal worlds.
You likely watched in helpless fascination while the comfortable, familiar and dependable ways you had always brought income (and personal fulfillment) into your life via coaching, consulting and selling your carefully crafted information products slowly lose their effectiveness. It’s not that your coaching or consulting skills were to blame.
Many of you have honed that side of your businesses to a fine art. And all of my colleagues, myself included, put tremendous care into the development of any information products we offer to the public.
Over the past several months, I’ve spoken with many friends and colleagues and the story is always the same. Things are not the same. Marketing methods that used to work like gangbusters are no longer as effective. New clients are hard to come by. Competition is fiercer than ever. The list goes on.
A Marvelous Gift
But here’s what I don’t hear anyone talking about…
With all of this volatility…and with it the chaos, the unpredictability, the competition and the almost desperate sense of ‘what am I supposed to do now?’ comes…
a marvelous and totally unexpected gift.
This gift is an invitation for you to see the world differently. A chance to embrace change, rather than to resist it.
And an opportunity to both find what fulfills you and at the same time discover what makes you immune from future volatility.
Because you see…
the word ‘volatile’ with all of its negative connotations has hidden in its heart the key to escape. The word comes from Old French and Latin terms which mean ‘to fly.’ When you fly, you’re able to get above the situation and see things very differently from when you’re still mired in the chaos.
You get a different perspective when you look ‘down’ on your business this way. And you soon see that if you have been relying on just one way to bring income into your life, you’ve been setting yourself up for disaster.
If you want to be able to look back on 2016 as the year you took flight and made your business into a stable, fulfilling, steady income producer, you have to embrace the idea that you can no longer rely on just one source of income but multiple streams that eventually flow into a rushing river. If one source dries up, you are not left high and dry, but have other sources that continue to bring in revenue.
Now this does NOT mean doing things that are scattered and completely unrelated. You want your efforts to be synergistic and to feed and complement each other, multiplying your efforts, not diluting them.
Also, there is no one way to do this that is right for every single person. You have to find the combination of activities that speaks to your strengths and interests and to carve out your own individual path to success.
And although this may sound a little harsh, you must have a solid business ‘plan’ behind these activities that will not only satisfy your creative desires but will be real income producers for you. All the passion in the world around a particular activity will not produce income if you don’t have an audience for what you are selling.
This way of structuring my business is exactly what I’m doing in 2016 and I’m documenting my journey right here at Pink Coattails.
Embracing an eCommerce Model
One of the biggest changes I’ve made to my business model is to embrace an commerce model, beginning with Amazon FBA. This means I’m selling actual physical products on Amazon (FBA stands for fulfilled by Amazon) and I love it.
I don’t have to ship anything to customers or do any advertising. I just purchase products, send them in to Amazon where they sell for a profit and Amazon takes care of all the rest including sending the product to the customer. Then every two weeks, Amazon sends me the money I’ve made straight to my bank account. (That’s the best part!)
The best thing about Amazon FBA is that there is no ‘one way’ that is right for all sellers. Some people love to go out to stores, buy things and send them in to Amazon. Others buy strictly online, send their purchases to a prep center and the prep center sends them to Amazon. Some do wholesale. Some other folks are into private label products.
When Everything Changed
I learned what I know about Amazon FBA from Christine Cobb, who is a very successful seller. She’s been at this for three years and has been so quiet about it, I didn’t even know she was doing it until I ran into her at the NAMS Conference in Atlanta last summer.
That’s when everything changed.
I’d love to introduce you to the Amazon FBA concept and let you hear for yourself how Christine went from zero to over $300,000 in gross sales annually (yes, you read that right!). I’m hosting a free call Wednesday, January 6th at 8 PM Eastern where you can find out exactly how Christine accomplished this and how you can too.
In the meantime, take heart! There is a way out of this volatile place you are in. A place of certainty and calm assurance. I’ll be documenting my journey this year right here and would be honored to have you join me in it. I’d love to hear your thoughts about this and something of your own journey in the comments below.