The One Gift You Must Give Yourself for the New Year

I can wrap up the old year in one word:

volatile…

meaning things are liable to change.

Rapidly. Unpredictably. And especially for the worse.

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We saw this unpredictability unfold worldwide in areas like politics, natural disasters and in international terrorist incidents. Many of us saw this volatility come a little too close to home as it unfolded in our own personal worlds.

You likely watched in helpless fascination while the comfortable, familiar and dependable ways you had always brought income (and personal fulfillment) into your life via coaching, consulting and selling your carefully crafted information products slowly lose their effectiveness. It’s not that your coaching or consulting skills were to blame.

Many of you have honed that side of your businesses to a fine art. And all of my colleagues, myself included, put tremendous care into the development of any information products we offer to the public.

Over the past several months, I’ve spoken with many friends and colleagues and the story is always the same. Things are not the same. Marketing methods that used to work like gangbusters are no longer as effective. New clients are hard to come by. Competition is fiercer than ever. The list goes on.

A Marvelous Gift

But here’s what I don’t hear anyone talking about…

With all of this volatility…and with it the chaos, the unpredictability, the competition and the almost desperate sense of ‘what am I supposed to do now?’ comes…

a marvelous and totally unexpected gift.

This gift is an invitation for you to see the world differently. A chance to embrace change, rather than to resist it.

And an opportunity to both find what fulfills you and at the same time discover what makes you immune from future volatility.

Because you see…

the word ‘volatile’ with all of its negative connotations has hidden in its heart the key to escape. The word comes from Old French and Latin terms which mean ‘to fly.’ When you fly, you’re able to get above the situation and see things very differently from when you’re still mired in the chaos.

You get a different perspective when you look ‘down’ on your business this way. And you soon see that if you have been relying on just one way to bring income into your life, you’ve been setting yourself up for disaster.

If you want to be able to look back on 2016 as the year you took flight and made your business into a stable, fulfilling, steady income producer, you have to embrace the idea that you can no longer rely on just one source of income but multiple streams that eventually flow into a rushing river. If one source dries up, you are not left high and dry, but have other sources that continue to bring in revenue.

Now this does NOT mean doing things that are scattered and completely unrelated. You want your efforts to be synergistic and to feed and complement each other, multiplying your efforts, not diluting them.

Also, there is no one way to do this that is right for every single person. You have to find the combination of activities that speaks to your strengths and interests and to carve out your own individual path to success.

And although this may sound a little harsh, you must have a solid business ‘plan’ behind these activities that will not only satisfy your creative desires but will be real income producers for you. All the passion in the world around a particular activity will not produce income if you don’t have an audience for what you are selling.

This way of structuring my business is exactly what I’m doing in 2016 and I’m documenting my journey right here at Pink Coattails.

Embracing an eCommerce Model

One of the biggest changes I’ve made to my business model is to embrace an commerce model, beginning with Amazon FBA. This means I’m selling actual physical products on Amazon (FBA stands for fulfilled by Amazon) and I love it.

I don’t have to ship anything to customers or do any advertising. I just purchase products, send them in to Amazon where they sell for a profit and Amazon takes care of all the rest including sending the product to the customer. Then every two weeks, Amazon sends me the money I’ve made straight to my bank account. (That’s the best part!)

The best thing about Amazon FBA is that there is no ‘one way’ that is right for all sellers. Some people love to go out to stores, buy things and send them in to Amazon. Others buy strictly online, send their purchases to a prep center and the prep center sends them to Amazon. Some do wholesale. Some other folks are into private label products.

When Everything Changed

I learned what I know about Amazon FBA from Christine Cobb, who is a very successful seller. She’s been at this for three years and has been so quiet about it, I didn’t even know she was doing it until I ran into her at the NAMS Conference in Atlanta last summer.

That’s when everything changed.

I’d love to introduce you to the Amazon FBA concept and let you hear for yourself how Christine went from zero to over $300,000 in gross sales annually (yes, you read that right!). I’m hosting a free call Wednesday, January 6th at 8 PM Eastern where you can find out exactly how Christine accomplished this and how you can too.

Just click here to register for the free Amazon call and reserve your place.

In the meantime, take heart! There is a way out of this volatile place you are in. A place of certainty and calm assurance. I’ll be documenting my journey this year right here and would be honored to have you join me in it. I’d love to hear your thoughts about this and something of your own journey in the comments below.

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Get In The P.I.N.K. For Online Marketing Success

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P.I.N.K.I love acronyms! A few weeks ago, I wrote about the F.O.C.U.S. Formula and why it’s so essential for your online marketing success. Today I want reveal to you the power of P.I.N.K.

Since ‘pink’ is featured so prominently in our brand name, I thought it would be useful (and fun!) to come up with an acronym for the word, one that would reflect the defining characteristics of the Pink Coattails entrepreneurial woman, so I played around a bit and here’s what I came up with:Continue Reading

Take Off Your Social Media Mask And Be Yourself On Facebook

Social Media Mask

Take Off Your Social Media Mask And Be Yourself On Facebook

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It’s time to take off your mask honey. You know, the one you wear every day when you go online to represent your business. The social media mask that makes you sound like you ‘should’ sound…

an experienced super-professional who can solve your customers problems in a single bound with your coaching or your consulting or with your information products. Right?

Maybe not. Being an experienced super-professional is all well and good (and I’m sure your stuff is awesome!) but there’s just one problem.

Your customers and clients and even your potential customers and clients are not on social media to get their problems solved. And they are definitely not there to buy stuff. They just want to…well…Continue Reading

Time To Change Your Business Model? 3 Reasons To Just Say NO!

Pink Fish School

Time To Change Your Business Model? 3 Reasons to Just Say NO!

by: Dr. Ellen Britt

In the F.O.C.U.S. Mindset Formula for success, I outlined the four stages of F.O.C.U.S. and how to identify what stage you are in. One of those stages deals with falling into ‘boredom’ with your business, even when it’s working and you are making money.

In this stage, your brain seems to just go haywire, and produces any number of seemingly valid excuses for why you should throw out your current business model altogether and embark on something entirely different.

If your business is working, it is a serious mistake to just go with the flow and blindly swim after your feelings…a mistake that I have seen all too many women online business owners make and one that I have fallen prey too myself.

The big problem is the excuses your brain comes up with will seem perfectly reasonable and probably fall into one of these three categories:

1) The ‘I am just not attracting the types of customers I want to work with’ mindset…

2) The ‘I am tired of doing this and frankly I’m bored…it must be time for me to try something new’ mindset…

3) The ‘I can’t get any leverage. I’m seeing all the clients I can in the time I have and I’m just running myself ragged with appointments. I may as well go back to work for someone else because I’m still trading my time for money’ mindset…

The solutions to these three problematic mindsets are relatively simple (and all of them revolve around essentially the same fix!)

1) Not attracting the types of customers you want to work with – Always keep in mind that your time is your most valuable product, so your one-on-one time should be exclusively reserved for your higher end clients (the very ones you want to work with!)

Create several tiers of lower priced information products in your niche that will still give all of your customers great information and value, but without personal input from you.

2) Boredom with your business – If your business plan is working and you have a lead generation system in place and are getting paying customers and clients on a regular basis, do NOT throw this away in the name of boredom.

This problem is also a clear signal that it’s time to delegate and/or outsource the things a) you hate to do and b) repetitive tasks that don’t directly bring in revenue.

In addition, think about creating a program where you teach others to do what you do, then license or certify those people to do exactly that. This will add a whole new income stream to your business and you can become the creator of completely new and exciting programs which will inject a new level of energy into your business.

3) No leverage – This is a GREAT problem to have because it proves your lead generation and conversion model is working!

This is exactly why a product and service ‘layer cake’ with multiple layers of differently priced products and services is so valuable. It allows you to serve everyone!

So, the next time your brain gets into one of these ‘let’s sabotage the business’ mindsets and you are tempted to just throw your current business model in the trash and start over, identity which category the ‘excuse’ falls into and then apply the fix.

After all, the way to remain in business is keep your passion and energy at a level that enables you to actively pursue the business, and life, you want!

With much love and affection,
Ellen
Dr. Ellen Britt

 

 

 

 

Dr. Ellen Britt
Founder – Pink Coattails

Online Marketing Success – The F.O.C.U.S. Formula

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Online Marketing Success – The F.O.C.U.S. Formula

by: Dr. Ellen Britt

A few months ago, I came across something online that simply delighted me, so naturally, I shared it on social media. The response was immediate, with people liking and sharing it with their communities, as well as commenting on how much they enjoyed it as well.

That ‘something’ was an acronym, where you take the first letter of each word in a phrase and use those letters to spell out the very concept the phrase is trying to get across. This not only makes the phrase more memorable, but packages it in a way that really allows the reader to ‘get’ the learning in a concentrated form.

That acronym is F.O.C.U.S.

Of course the ordinary word ‘focus’ is often bandied about in marketing circles. You hear this kind of advice all the time.

Focus on what you are doing; hone in on one task and finish it completely before you move on; don’t let things like social media distract your focus

and so forth. But as the following acronym makes clear, the F.O.C.U.S mindset is SO much more that this:

F.O.C.U.S. = Follow One Course Until Success

This gives a whole new meaning to the word! As an online entrepreneur, you are probably naturally attracted to many different ideas. There are so many new things to try, and with the ever-changing world of online marketing, new things pop up in front of your face nearly every day of the week.

Plus, with multiple information sources bombarding you from every angle, it gets harder and harder to keep your attention on one thing for very long.

Sure, maybe you have disciplined yourself not to check your email or your text messages while you finish an important task, but F.O.C.U.S. asks you to go so much further. A true F.O.C.U.S. online marketing mindset demands you pick one course in your business, one primary way of monetizing your value, and stick with it until you have success AND… here comes the important part…

even AFTER you have success! So how do you know what course of action to take?

The Three Stages of F.O.C.U.S.

Identify what stage you are in (below) and then work from there:

Focus Magnifying Glass

 

Stage One: If you have not yet identified a way of turning your value and expertise into attracting clients and/or selling products, then that is your first step. Work with someone who has succeeded in doing what you want to do and fine tune your steps. This may mean developing coaching packages and setting up a lead generation funnel to get people to become your clients.

Or it may mean developing an information product and working out a way to sell it repeatedly or even something else altogether.

Stage Two: Actually put Step One into action. So many people get through Step One, take a few baby steps toward making it happen, then decide just because they don’t have spectacular results right out of the gate, the project is a failure. Then they are off to repeat the process, in a never-ending cycle of failure!

Stage Three: Refine what’s working (even if it’s not perfect yet) until you are getting the quantity and type of clients you desire or you are making consistent sales of your information product or both.

Stage Four: Here’s a trap that I’ve seen my colleagues fall into (and I’ve been in that pit myself!) Don’t allow boredom to derail you! In this stage, things are working and humming along but all of a sudden you get what my grandmother used to call a ‘wild hair’….

and you decide that you’re just tired of this way of working or the people you are attracting are just not the ones you really want. Or any number of excuses. So you blindly proceed to throw out a perfectly good business model for something unproven!

Don’t laugh…I’ve seen this happen more than once and yes, I’ve been guilty of it myself. It’s a painful lesson that I’ll never repeat.

If you have reached Step Four and are tempted to throw everything away and start over, don’t worry, there are things you can do to keep your passion alive. I’ll go into these at a later date.

For now, work on identifying ONE course of action and follow through on it until you see results. That means having only one core business so your F.O.C.U.S. online marketing success mindset stays sharp!

With much love and affection,
Ellen

Dr. Ellen Britt

 

 

 

 

Dr. Ellen Britt
Founder – Pink Coattails

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