Start A Podcast – Four Great Reasons You Should Begin Now


By now, you’ve probably heard the news…

Woman podcaster

podcasting is taking off like a rocket ship! As an online entrepreneur, you have a tremendous opportunity to leverage this platform and get your content, your brand and your marketing message out to a wider audience.

There are four primary reasons podcasting is making such a huge resurgence, but first, let’s take a look at how podcasting stands up to a couple of the largest tried and true platforms.

First let’s examine blogging 

By some estimates, there are 450 million English language blogs with a new one being started somewhere in the world every half second…so no matter what your niche in the blogging space, it’s already saturated with hundreds and maybe even thousands of other bloggers writing about the same topic.

Maybe you have thought about putting videos on Youtube to attract leads. But consider this: a whopping 4 million hours of new video content a month is going on YouTube!

In contrast, there are some 225,000 active podcasts…but many of them are not active, many have poor quality content and for many of them, the audio is subpar. So in reality there is even less competition.

But, there is also a mistaken impression floating around out there that you can start a podcast, get tens of thousands of downloads nearly overnight and make gobs of money from sponsors and selling your products. That is patently false.

Like anything else, making a quality product or service takes time and effort; producing, hosting and promoting a podcast is no different.

For many people rushing to get their podcasts launched and into iTunes, they may start off with a bang, but will inevitably lose interest as they realize that podcasting is going to take consistent effort, both in production and in getting and staying visible.  That’s great news for the online entrepreneurs who have persistence, staying power and the ability to produce a high-quality show.

So now let’s take a look at the four big reasons demand for podcasting is building:

iPhoneThe rise of the smartphone 

There are now over 1 billion smartphones in use and if you are like me, you take this little device everywhere you go.

So as a podcaster, you can go with your audience…on a flight across the country, on a road trip, to the gym, while folding clothes or doing the laundry, while going out for a walk, and yes, even getting into the shower with your listeners via waterproof speakers!.

Audio only 

Podcasting, unlike video, is an ‘ears only’ medium, meaning of course that people do not have to be sitting in front of their computers to consume your content.

You will build a faster, stronger, firmer relationship with people more quickly, because they are listening to you…to your voice. And it’s never been easier to bring your unique personality into your platform.

And unlike a website or even your blog, where visitor times are likely to be measured in seconds or under a couple of minutes, your audience will have no difficulty listening to you for half and hour or even an hour or more when you are engaging them on a topic they enjoy.

Take Dan Carlin’s extremely popular Hardcore History podcast, released every couple of months, where episodes can last for two or three hours, completely unheard of in the blogging world, where time on your blog is measured in a few minutes if you are lucky and a few seconds for most.

Access to Experts

You are also going to also find it easy to gain access to experts in your niche by inviting them to be a guest on your podcast.

This gets you exposure to their audiences when they tell others about being on your show and you also get what I call the ‘Larry King’ effect, which I took advantage of in the dozen plus telesummits I produced and hosted over the last decade.

Content on Demand – Finally, your audience is going to have access to you 24 hours a day, when THEY want to listen, not when some commercial radio station says they have to.

The popular Stitcher app is going into many American car models this fall and into 2015 plus Apple is getting into the game as well by added Car Play. Soon, dialing up a podcast will be as easy as tuning your car radio to your favorite station!

Stitcher logo

[UPDATE: Since I posted this, the TFOI in-person Podcasting Camp described below has come and gone, but you are not too late for our Pink Coattails Women’s Podcast Mastermind…we’re meeting again on January 15th… Check it out here.]

So it’s no surprise that Denise and I are busy planning and producing a podcast for TFOI AND we are putting together a live, in-person intensive experience where you can learn podcasting in a beautiful environment guided by experienced leaders and surrounded by like minded colleagues…

The Future of Ink’s Podcast Marketing Summer Camp at beautiful Serenbe Farms just south of Atlanta this August…

Serenbe Podcast Summer Camp

Denise was in the ‘first wave’ of podcasters back in 2006, and she’s been doing her Adventures in Visibility Hangouts for over a year…

Denise Wakeman Adventures in Visibiltiy

plus, I’ve had a decade of experience producing and hosting over a dozen telesummits where I’ve interviewed hundreds of the most well-known names in marketing and self-development, including Dr. Joe Vitale, Mark Joyner, Lynne McTaggart, Andrea J. Lee, Dr. Jean Houston and many others…

We are also excited to announce we’ve added veteran 
podcaster, audio engineer and WordPress Expert 
MaAnna Stephenson to our team! She will be at the retreat
and stands willing and able to help each Camper get up and running with their podcast…

Plus, you’ll walk away with a custom podcasting strategic marketing and promotional plan specifically crafted for YOUR business…

not to mention the opportunity to make lifelong friends…

so if you are an online entrepreneur who is intrigued by podcasting and wants to learn to start a podcast in a beautiful, immersive environment…

please consider joining us for this limited attendance retreat! Just click here to get all the details!

This post was originally published on The Future of Ink.

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